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Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results Paperback – February 6, 2016

by Christina R Wodtke (Author)
4.3 4.3 out of 5 stars 1,753 ratings
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This title is discounted because there is a second edition out 4/20/21! If you are startup, you may still find this one useful.

"This book is useful, actionable, and actually fun to read! If you want to get your team aligned around real, measurable goals, Radical Focus will teach you how to do it quickly and clearly." - Laura Klein, Principal, Users Know

An actionable business book in the form of a fable.

Radical Focus tackles the OKR movement and better goal setting through the powerful story of Hanna and Jack’s struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ Objectives and Key Results (OKRs) with radical focus to get the right things done. Will they be able to accomplish the few critical actions that will save their startup? Or will they end up mired in distractions and choices as their time runs out?

The author pulls from her experience with Silicon Valley’s hottest companies to teach practical insights on goal setting in fable form. How do you inspire a diverse team to work together, going all out in pursuit of a single, challenging goal? How do you stay motivated despite setbacks and failures? As you see through Hanna and Jack’s story, it’s about creating a framework for regular check-ins, key results, and most of all, the beauty of a good fail. Wodtke adds a bonus section in the second half of the book to lay out her most practical insights into applying Objectives and Key Results (OKRs) to your specific workplace and challenges.

Ready to move your team in the right direction? Read this book together, and learn Wodtke’s powerful system of decision making to create your focus and find success.

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  1. Part of series
    Empowered Teams
  2. Print length
    179 pages
  3. Language
    English
  4. Publication date
    February 6, 2016
  5. Dimensions
    5 x 0.45 x 8 inches
  6. ISBN-10
    0996006028
  7. ISBN-13
    978-0996006026
  8. See all details
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Product details

  • Publisher ‏ : ‎ Cucina Media LLC (February 6, 2016)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 179 pages
  • ISBN-10 ‏ : ‎ 0996006028
  • ISBN-13 ‏ : ‎ 978-0996006026
  • Item Weight ‏ : ‎ 7.7 ounces
  • Dimensions ‏ : ‎ 5 x 0.45 x 8 inches
  • Customer Reviews:
    4.3 4.3 out of 5 stars 1,753 ratings

About the author

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Christina Wodtke

Christina Wodtke

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An established thought leader in Silicon Valley, Christina is a “curious human” with a serious resume. Her past work includes re-designs and initial product offerings with LinkedIn, MySpace, Zynga, Yahoo! and others, as well as founding three startups, an online design magazine called Boxes and Arrows, and co-founding the Information Architecture Institute. She is currently a Lecturer at Stanford in the HCI group in the Computer Science department.

Christina teaches worldwide on the intersection of human innovation and high-performing teams. She uses the power of story to connect with audiences and readers through speaking and her Amazon category-bestselling books. Christina’s work is personable, insightful, knowledgeable, and engaging.

Her books include Information Architecture: Blueprints for the Web, Pencil Me In, and The Team that Managed Itself. Her bestselling book, now in its second edition, is a business fable called Radical Focus. It tackles the OKR movement through the powerful story of Hanna and Jack’s struggling tea startup. When the two receive an ultimatum from their only investor, they must learn how to employ OKRs and radical focus to get the right things done.

To connect with Christina or to get more information on how to become a whole-mind, high performing team, visit http://cwodtke.com/ or http://www.eleganthack.com.

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Top reviews from the United States

Blondie
5.0 out of 5 stars A Solid Reminder of How Radical Focus (or Lack of) Can Make or Break You at Work!
Reviewed in the United States on May 16, 2016
Verified Purchase
I really enjoyed this book. It's a fairly short read. I was able to read the entire book while flying a couple of times, and took my time by re-reading a few areas. While many of the topics are ones I've covered in other books, I found the way in which the author approached the topic resonated with me more easily.

The case study in the beginning is well written and far more interesting than a typical case study. Yet it really helps to drive home the importance of identifying specific objectives and remaining diligent in focusing on meeting those goals we've set out to achieve. It also covers how having specific roles and adhering to those roles helps so that everyone is contributing to a universal goal by using their individual strengths.

So often we get distracted at work with so many urgent and important things swirling around simultaneously. It's important to be reminded that every time we sway from the responsibilities of our role (even when wearing multiple hats), we're unintentionally taking steps to lead us further away from the goals we've already identified.

I always state this at work, but without remaining focused on our objectives and how our role contributes to that, it's so easy to start making decisions that, while seemingly good and helpful in some way, are not in line with those objectives. Six months later, everyone looks up and wonders how the hell we got where we are. It's a symptom of not having radical focus. I also liked the emphasis on taking time to review with everyone the status of things with everyone, discussing the progress that has been made, and the check-ins which can help celebrate small and big wins, and also spot when things are spiraling off the tracks. Highly recommend the book.
14 people found this helpful
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Schuetzler
4.0 out of 5 stars Good intro to OKRs, good story to help it stick
Reviewed in the United States on May 14, 2021
Verified Purchase
I'm a total newbie to OKRs and that whole landscape. I don't manage any big teams (yet), but I'm interested in what helps organizations function better. The vignette/story/whatever it's called that starts this book is a great introduction to what OKRs are, why they are needed, and how they help a company keep focused on, well, the Objectives and Key Results. Wodtke's way of laying out both the why and the how is helpful for someone like me who's new to the whole game. I've started using the OKR format for my personal goals (against the book's advice) because I like the idea of structuring goals in this way. Maybe I'll report back next quarter how it went :)

I do feel, like many business books, that it wanders a bit, and repeats itself a bit. But that's pretty much all business writing that I've ever read.
3 people found this helpful
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Daniel J. Montgomery
5.0 out of 5 stars Provides clarity in the "Wild West" of OKRs
Reviewed in the United States on March 1, 2016
Verified Purchase
I have been consulting with Balanced Scorecard for years and have been looking for ways to bring greater agility to the process. OKRs are a great way to get everyone focused in a way that's nimble, engaging, bottom-up, and organic as opposed to a plan imposed from the top-down - yet still aligned with the organization's mission and current strategy. There are a few white papers out so far about OKRs but this is the first full length book on the subject. Many of the sources out there present contradictory ideas and examples about what OKRs are and how to develop them, but Christina Wodtke lays out a clear definition of what an OKR is and offers a lot of helpful suggestions for building them collaboratively on a team.

She has written this in the form of a fable about a Silicon Valley startup - but in fact this approach could be applied to any organization that wants to be adapt more effectively to a changing marketplace and enable greater employee engagement. I usually don't like "fables" that are written to prove a point about some philosophy or methodology - but this one really works! It helped me get insights into how I could help my clients. It's a quick read too, which is a plus - managed it on a two hour plane ride.
2 people found this helpful
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Andrew H. Wood
4.0 out of 5 stars good book - great approach.
Reviewed in the United States on September 25, 2022
Verified Purchase
Good book. Good content. I lost interest in the middle and came back to it 4 months later. That means either I have a sort attention span or this book could have been more engaging. That being said , this is an important approach and good to have the full background.
One person found this helpful
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Silvio Pellas Martinez
3.0 out of 5 stars Interesting read
Reviewed in the United States on July 13, 2019
Verified Purchase
This is an easy and interesting read on Okrs. It has Several good points. More suited to start ups than enterprises.
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Leandro
5.0 out of 5 stars Awesome experiences are shared here
Reviewed in the United States on March 14, 2024
Verified Purchase
Straight to the point using practical examples
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John Haro
5.0 out of 5 stars The best and practical book on OKRs I've read
Reviewed in the United States on November 12, 2022
Verified Purchase
There are good books on the topic out there, but this one really hit the nail on the head. The title should be a hint, but It's not as much about using OKRs as it is in picking an objective and hitting it. Very practical and implementable approach for a startup or a larger organization. Also very much worth while even if your team has been doing OKR for years... it could really give you a tune up.
One person found this helpful
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Muhammed nasrullah
4.0 out of 5 stars great for early stage startups looking to implement metrics
Reviewed in the United States on July 24, 2023
Verified Purchase
OKRs can suck, they are usually overdesigned, and a pain of some wrong. This opinionated take on OKRs is exactly what an early stage startup needs. Should you have 10 OKRs? No, just one OKR set. Should you have individual OKRs? No. Should you cascade OKRs to reams? Maybe. The book is full of practical advice as well as supporting tooling for implementing OKRs such as the four square method, the start and end bookend meetings to drive weekly cadence, building a project pipeline and tools for grading OKRs. I especially love the first third of the book’s story approach of a startup going through trouble. I find it much more engaging to learn through stories and relate to them.
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Top reviews from other countries

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Cristina Alves
5.0 out of 5 stars Bis zum Ende lesen und sofort umsetzen
Reviewed in Germany on March 14, 2024
Verified Purchase
Jeder Manager muss dieses Buch lesen, verstehen und die Konzepte umsetzen. Finde ich top!
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Nora Teglasi
5.0 out of 5 stars A must read when hinking of implementing OKRs
Reviewed in Italy on August 22, 2023
Verified Purchase
The book in comprehensive, practical, well written with anecdotes. We implemented OKRs based on the insights from this book and they work.

I wish that there were more templates available.
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Cliente Kindle
5.0 out of 5 stars A broader approach about OKRs
Reviewed in Brazil on April 10, 2021
Verified Purchase
I enjoyed reading this book. It brings good examples of how to establish OKRs with clarity and also making them challenging enough to motivate people.
One person found this helpful
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N Mehta
5.0 out of 5 stars Excellent book - Strongly recommend - Must read
Reviewed in the United Kingdom on April 17, 2021
Verified Purchase
This is an excellent book. If you really want to learn more regarding Objectives and Key Results this is the book you must read.

Author had explained everything in a way that anyone can understand.

Good examples regarding some big organisations like Google, Zyngna , LinkedIn and more.

I really enjoyed reading this book and learnt a lot. It's time to implement it now.

A must read book for all the start up and small to big organisations.
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Amazon Customer
5.0 out of 5 stars Radical Focus
Reviewed in Mexico on March 5, 2020
Verified Purchase
Sencillo y práctico
Incluye una narrativa práctica de aplicación de OKRs en una Star Ups

Lo recomiendo a lectores de negocios
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