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Creative Deviations:: how you can infuse your storytelling, fundraising and direct response with more creativity Paperback – May 24 2022

by John Lepp (Author)
4.8 4.8 out of 5 stars 18 ratings
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Creative Deviations is about you and your creativity. It’s all about thinking up sharp and surprising donor communications that do a much better job of raising money and retaining supporters. And it’s simply dripping with fundamentals, secrets, tips and ideas!

It’s an anecdotal and thoughtful how-to guide to help you become more creative. It’s part graphic design, part design thinking, part storytelling, part strategic thinking and part love note to you amazing humans who work so hard for your causes, your donors, your mission and your desire to contribute and make positive change in our world.

John Lepp is a direct response, marketing and graphic design expert with 25 years of experience working with charities around the world to help them tell better stories and to inspire donors to give, both online and offline. He is a respected and coveted international speaker who has traveled the world helping fundraisers be more “human” and “vulnerable” to these other amazing humans we call donors.

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  1. Print length
    302 pages
  2. Language
    English
  3. Publication date
    May 24 2022
  4. Dimensions
    20.32 x 1.8 x 25.4 cm
  5. ISBN-10
    1927375819
  6. ISBN-13
    978-1927375815
  7. See all details
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Product details

  • Publisher ‏ : ‎ Civil Sector Press (May 24 2022)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 302 pages
  • ISBN-10 ‏ : ‎ 1927375819
  • ISBN-13 ‏ : ‎ 978-1927375815
  • Item weight ‏ : ‎ 726 g
  • Dimensions ‏ : ‎ 20.32 x 1.8 x 25.4 cm
  • Customer Reviews:
    4.8 4.8 out of 5 stars 18 ratings

Customer reviews

4.8 out of 5 stars
4.8 out of 5
18 global ratings
I finally know why it worked!
5 Stars
I finally know why it worked!
John's book offers such a fresh, original, inviting perspective to donor relations. The material is interesting and relevant and presented with the perfect (for me) balance of 'here's what we did' and 'here's why we think it worked.' Thanks to John I finally understand why a 500 piece major donor mailing crushed projections - I used a red (brand colour) paperclip! Highly, highly recommend.
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Top reviews from Canada

Alison Jeffrey
5.0 out of 5 stars I finally know why it worked!
Reviewed in Canada on January 17, 2023
Verified Purchase
John's book offers such a fresh, original, inviting perspective to donor relations. The material is interesting and relevant and presented with the perfect (for me) balance of 'here's what we did' and 'here's why we think it worked.' Thanks to John I finally understand why a 500 piece major donor mailing crushed projections - I used a red (brand colour) paperclip! Highly, highly recommend.
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Alison Jeffrey
5.0 out of 5 stars I finally know why it worked!
Reviewed in Canada on January 17, 2023
John's book offers such a fresh, original, inviting perspective to donor relations. The material is interesting and relevant and presented with the perfect (for me) balance of 'here's what we did' and 'here's why we think it worked.' Thanks to John I finally understand why a 500 piece major donor mailing crushed projections - I used a red (brand colour) paperclip! Highly, highly recommend.
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Lindsey Jacobs
5.0 out of 5 stars A must read!
Reviewed in Canada on February 16, 2023
Creative Deviations is a must read guide for anyone looking to be more creative in direct response and direct marketing.

This book is an amazing tool that will empower you and your team and provides practical, actionable solutions for deviating from standard blah and boring appeals. An amazing collection of full-colour examples and the stories behind them from the Agents of Good!

Definitely hit ‘add to cart’!
Customer image
Lindsey Jacobs
5.0 out of 5 stars A must read!
Reviewed in Canada on February 16, 2023
Creative Deviations is a must read guide for anyone looking to be more creative in direct response and direct marketing.

This book is an amazing tool that will empower you and your team and provides practical, actionable solutions for deviating from standard blah and boring appeals. An amazing collection of full-colour examples and the stories behind them from the Agents of Good!

Definitely hit ‘add to cart’!
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zantress
5.0 out of 5 stars Are you a fundraiser? You need this book!
Reviewed in Canada on September 11, 2022
If you spend your days passionately trying to raise money to make the world a better place… this book will help you do that! John’s book is filled with specific, tangible and easy to duplicate tips and examples on how to truly, authentically and creatively connect with your donors, and ultimately to raise more money for your important work.
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Top reviews from other countries

Jenny Fetzer
5.0 out of 5 stars So good that I read it twice!
Reviewed in the United States on June 1, 2023
Verified Purchase
You know that high that follows a great convention? Where you're amped up and ready to implement all the ideas? That's the feeling I had after reading this book.

For anyone involved in fundraising, direct mail, or nonprofit communications, you will not regret investing in this book. It's an easy read packed full of creative successes and lessons in direct mail fundraising.

If your direct mail hasn't been moving the needle lately, or you're stuck in a #10 logoed envelope and letter rut, I highly recommend picking up a copy. You'll see direct mail from a new perspective and get those creative juices flowing!
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Michelle Bergsma
5.0 out of 5 stars So fun and inspiring!
Reviewed in the Netherlands on March 29, 2023
Verified Purchase
I seen John at the International Fundraising Conference and really liked his presentation. I didn't know he had a book until after I followed him on LinkedIn. So I immediatly ordered it and it is my go to source for ideas when working on Case for Supports. He's talking about Direct Mail but really the same concepts come into play. I recently infused a little bit of nostalgia in a case and the feedback when it was tested was that it worked. The clients didn't neccesarily know why it worked but they pointed out that element so I know why it worked. That's the fun about this book, you can immediatly start experimenting in your own writing and design.
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Clarek
5.0 out of 5 stars Interesting, inspiring and very readable
Reviewed in the United Kingdom on February 8, 2023
Verified Purchase
A refreshing take on being more creative when producing charity fundraising appeals. You might not agree with everything the author says but there are loads of interesting and inspiring ideas here to think about. A great resource to share with colleagues to prompt conversations about testing different creative approaches.
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Tom Ahern
5.0 out of 5 stars Best fundraising book in 3 decades?
Reviewed in the United States on July 31, 2022
Verified Purchase
I've watched John's book evolve since it was in diapers. John Lepp had a LOAD to tell the world about nonprofit messaging ... and the fundraising results that follow. >> I eagerly attended every presentation by John that I could. I saw the WEIGHTY philanthropy that John's creative approaches released for up-tight charities. >> Buy this book. Consider firing anyone (last resort) who doesn't read it cover to cover ... because they won't be prepared for fundraising's super-competitive very-near future. It's time for trained fundraisers who can manage a full program to arise >> those who are "better than the others who applied...."
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Amazon Customer
5.0 out of 5 stars Super practical and inspirational
Reviewed in the United Kingdom on December 21, 2022
Verified Purchase
I've been a fundraiser for 17 years and this is a super practical and inspirational book. I have quite a collection of fundraising books, but this one will undoubtedly be more well-thumbed than most!
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